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Alvarado was chosen to provide the superior product quality and integration expertise that SoFi Stadium required

Alvarado was chosen to provide the superior product quality and integration expertise that SoFi Stadium required for Super Bowl LVI

Hosting the Super Bowl for the first time since opening in 2020, the team at SoFi Stadium knew they needed a top-notch experience for fans. Knowing the venue would be at full capacity, SoFi Stadium needed a trusted partner to elevate fan entry. They began evaluating gate-entry products, searching for a partner who offered a hardware solution that would bring fans into the stadium swiftly and safely. After careful consideration with Ticketmaster, their ticketing partner, Alvarado was chosen to provide the superior product quality and integration expertise that SoFi Stadium required. By January 2022, 150 Alvarado UltraQ Pedestals were brought to SoFi Stadium to support eager football fans by offering them a seamless entry experience. Through their partnership with Ticketmaster and Alvarado, SoFi Stadium implemented a 100% mobile ticketing experience, successfully bringing more than 66,000 fans to the stands, with scan rates exceeding 600 guests per minute!

Proven Success Paves Partnership

Since its inception, Alvarado has focused on trust, efficiency, and productivity through a legacy of high-quality products and integrated solutions. This reputation is what led to a partnership with Ticketmaster through the certified Nexus partner program and ultimately gave SoFi Stadium the confidence to pursue Alvarado for their business needs. Through innovations like plug-and-play API integrations that provide real-time scan information, Alvarado has simplified the fan experience for venues like SoFi Stadium worldwide.

“We are working with partners, like Alvarado, to improve the fan experience through innovative technology. The partnerships and integrations that Ticketmaster and Alvarado have developed over the years have enabled clients, like SoFi, to provide fans an exceptional and frictionless ingress experience – resulting in happy fans and maximized per cap and in-venue sales.”
Rick Ward, SVP – Enterprise Support, Ticketmaster.

Coming Together to Drive Fan Solutions

Alvarado’s and Ticketmaster’s digital ticketing experience brought Super Bowl fans worldwide together through:

Consistency and Speed

Mobile barcodes and a ‘Tap N’ Go’ feature kept the lines moving quickly. Over 66,000 fans entered the venue, with over 600 scans documented per minute at peak times!


With thousands of fans entering at once, portability is crucial to success. The sleek pedestal design allowed staff to move units on the fly, letting the team adjust entry flow and reduce congestion on their terms.

Staffing solutions

To keep operations running smoothly during this post-pandemic time, SoFi needed the ability to staff entry points with fewer attendants. The large touch screens and LED light bars integrated into the Alvarado UltraQ Pedestals made it easy for a single staff member to manage multiple pedestals at once. The audio and visual signals remained crystal clear—even with elevated noise levels from excited fans! And with multiple branding options available on the pedestals, SoFi Stadium customized the experience to align with their brand and were able to monetize the pedestals with sponsorship partners.

Customer Satisfaction

Overall, working with a Nexus trusted partner like Alvarado ensures a seamless and integrated digital ticketing experience that simplifies the day-of-show experience for SoFi Stadium and provides a frictionless experience for fans.

“The addition of Alvarado UltraQ pedestals has made ingress to SoFi Stadium and the YouTube Theater at Hollywood Park seamless for our fans. The ease of use and speed of scanning has allowed our team members to focus more on the guest, elevating our event day experience.”
Andrew Bragman – VP, Ticket Operations at SoFi Stadium, YouTube Theater, and Hollywood Park

Why Alvarado?

For over 65 years, customers have trusted Alvarado and our U.S.-manufactured products to protect their assets and control the flow of people. Our customized and advanced solutions are found at Fortune 500 companies, iconic sporting events, popular entertainment facilities, major distribution warehouses, and more, providing the safety, guidance, and experience your employees and guests deserve.

Contact us at 909-591-8431 or [email protected] and let us answer your questions and assist you with your design layout.

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